Postmodernism in London Architecture

Postmodernism in London Architecture Reflective Summary The video was produced to critically examine the concept and spatial pattern of London as many cities in one. We took a postmodern urbanism view using iconographic place making analysis. It must be stated that the term postmodernism in itself is a highly debated topic (Crook, 1992). There exits much debate about whether the conditions described as postmodern are at all unique and new, or if said conditions even exist (Best and Kellner, 1992). For us, the very debate surrounding the term is evidence enough that as embedded researchers we must consider the ideas associated with the term. Thus, the term has become an indispensable name for a way of thinking about urbanism, which clearly concerns us. The video showcases how social and urbanism intersect and the concept of postmodernism in London. The video incorporates hard and soft features of the city, focusing on eight key aspects of urban ecology, economic, religious, tourist, education, retail, sports, and political. Expanding on th e concentric zone theory by the Chicago School, we detailed social spaces of London that could iconically define the city on their own. I focused on London as an educational city. My initial approach was to examine and detail London’s education system as a whole, but quickly realized this was too ambitious. So I decided to only include the higher education institutions. Higher Education students make up 4.7% of London’s total population of 8.17 million estimated in the 2011 Census. In 2013 London’s universities attracted over 100,000 international students, and 62,000 from the rest of the UK; additionally, 24% of all international students in the UK were studying in London (London Higher, 2013). Through my research I found this to be quit a task as well, since London has approximately 40 higher education institutions. I had to narrow down what would be the most iconic institutions for my video, and decided the oldest institutions would be the most iconic. So I research the three oldest institutions, Kings College Founded in 1829, University of London Founded in 1836, and London School of Economics and Political Science (LSE) Founded in 189 5. These schools have a long history and distinct architecture which I thought was important to the overall project. The universities were all centrally located in the heart London with the tourist spaces a short distance away. This posed some difficulties in the ease of access, since the only viable transport seemed to be the subway. So I planned accordingly, first starting with King’s College. King’s College is organised into nine academic schools, spread across four Thames-side campuses in central London. I decided to film on the Strand Campus, which is the founding campus of Kings College. Once I began filming I started by detailing the architecture, and spaces within the campus. The most prominent building on the campus was the Somerset House East Wing. This was contrasted by the postmodern architecture of the entrance to the main reception building, and remodelled facade facing Strand St. (See Plate 1). This mix of architecture was interesting, and a good example of defined periods in English history. I started with architecture because contained within each of these two buildings is the respective ideologies of neoclassicism and postmodernism (Jencks, 2002). The architecture provides a clear example of the visual aesthetics associated with each movement, and a concrete reflection of the culture and economic conditions from which it arises. Walking around the ca mpus I had the feeling of exclusion, as the area was gated and there was a stark difference in the social aspect of the space, and social aspect outside the gate just a few meters away. In contrast, LSE less than a block away has a feeling of inclusion and openness. Plate 1. Contrasting architecture of Somerset House East Wing, and the main reception building. The London School of Economics and Political Science campus at Clare Market and Houghton Street in Westminster was my second filming location. The openness of the campus is due to its ownership of adjacent buildings, creating an almost continuous campus between Kingsway and the Royal Courts (See Plate 2). The architecture was modern, and walking through the campus felt like walking on a regular London street. However, there were spaces of student culture, which felt different and unique from off campus. These spaces had various arts, student made posters, and seating areas. There is current renovation occurring at the school that may be postmodern, but is not visible. Plate 2. LSE campus at Houghton St. and Aldwych. The third and final site filmed was the University of London (See Plate 3). London is the second-largest university by number of full-time students in the United Kingdom, with around 135,000 campus-based students (London Higher, 2013). The main criticism of urban ecology is that it neglects the role of culture in its analysis of the social structure of a city. Another criticism is that the theory is overly simplistic, taking no account of class, race, gender and ethnicity (Best and Kellner, 1992). When filming on this campus I decided to address this by taking a social approach, and filmed the cultural aspects of the students in the campus spaces. Although the campus is relatively open like LSE, there is a feeling of exclusion when walking through the space. In and around the university the student culture is very apparent. The demographics of the students were diverse with no sign of a dominate race or sex, creating a multi-cultural space. Additionally the local shops in the area ca tered to the students, indicating a symbiotic relationship with the students driving the economy in the area (Clarke, 2003). Plate 3. University of London campus at Gower St. As the finished film was put together we begin to see that postmodernism is not purely an aesthetic style, but something more. This something more includes cultural and economic conditions. More precisely, Postmodernism names a change in the cultural and economic conditions that help to constitute the western world. References Best, S. and Kellner, D. (1992) Postmodern Theory: Critical Interrogations, New York, Guilford Publications Clarke, D. (2003) Consumer Society and the Postmodern City, London, Routledge Crook, S. (1992) Postmodernization, London, Sage Dear, M. and Flusty, S. (2002) Spaces of Postmodernity, Oxford, Blackwell Gane, N (2002) Max Weber and Postmodern Theory, London, Palgrave Jencks, C. (2002) The New Paradigm in Architecture: The Language of Post-modern Architecture. 7th ed. New Haven: Yale University Press Kaplan, A. (1988) Postmodernism and its Discontents, London, Verso London Higher (2013) Students In Higher Education Institutions 2012/13 – London Region, From http://www.hesa.ac.uk/index.php?option=com_pubstask=show_pub_detailpubid=1Itemid=286 accessed on 02 Feb 2013 McKible, A. (2002) Space and Place of Modernism, London, Routledge Minca, C. (2001) Postmodern Geography: theory and praxis, London, Blackwell

Deer Hunting Essay -- Process Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Many people have misconceptions about hunting. One such misconception is that hunting is easy and any person can go sit in the woods and wait for an animal to cross the hunter’s path. However, people who believe this are sorely mistaken. Hunting is not just sitting in the woods with a rifle; there are many other aspects that must be considered. An individual must have all preparations complete, purchase or gather the equipment needed, and know what to listen for while in the woods.   Ã‚  Ã‚  Ã‚  Ã‚  First, an individual must get prepared for the beginning of the deer-hunting season. Contact your local parks and wildlife organization to find out the rules and regulations for that particular season, the dates for the season, and bag limits. Once you have gathered this information, go to any sporting goods or hardware store to purchase a hunting license. A combination hunting and fishing license usually costs around $55. In preparing for the season, you also need to find a hunting club or lease. When looking for a hunting club or lease, it is important to find an area that has plenty of hardwoods and a water source; otherwise you will be wasting your time. Now that you have found the club or lease that is right for your hunting needs, there are dues that are owed to your club or lease and the clubs or leases own rules and regulations that need to be gone over. Since, the rules and regulations, club or lease, and license are taken care of, you need to figure out what type of equi...

The Death Penalty Is Morally Unjustified Essay -- anti capital punishm

The earliest historical record of the death penalty otherwise known as capital punishment goes back as far as the eighteenth century B.C., when the code of King Hammurabi of Babylon listed 25 crimes which were punishable by death. Since then, the uses of the death penalty have prevailed throughout the ages in laws and justice systems of different civilizations. For instance, the Draconian Code of Athens punishes all crimes with the death penalty. During those times, the death penalty involved suffering a gruesome death such as being burnt alive, impaling, crucifixion and stoning (Death Penalty Information Center, 2011). In America, capital punishment was first implemented with the arrival of early European settlers as a form of punishment for various serious crimes. Although the scope of crime punishable by death penalty differs among the states, many states used to follow the British codes of conduct which declares 13 crimes to be punishable by the death penalty (Information Plus, 1995, â€Å"Capital punishment: cruel and unusual?†). Currently, death penalty has been abolished in many countries except for roughly 25 countries which carried out execution in year 2009 (antideathpealty.org, 2011). In America as of year 2011, the death penalty has been abolished in 4 states, leaving 34 other states still practicing it. However, the number of executions and death sentence has decreased tremendously over the years. (Dieter, 2011) With the European Union and the Human Right Watch pressing for the abolishment of death penalty, there is much disparity and debate among the citizens of the United States of America on whether the death penalty should be continued or abolished. For the advocates of the death penalty, they champion death ... ...://www.deathpenaltyinfo.org/documents/StruckByLightning.pdf> Information Plus, (1995), ‘Capital Punishment: Cruel And Unusual?’, in Braid, R.M. and Rosenbaum, S.E., Punishment And The Death Penalty, 1st edition, Prometheus Books, New York, pg.103-110. Morgan, E. (2011), ‘The Death Penalty Does Not Deliver Justice’, in Friedman, L.S., The Death Penalty, Thomson Gale, Farmington Hills, pg.52-63 Reiman, J.F. (1995), ‘Reiman: Answering Van Den Haag’, in Baird, R.M. and Rosenbaum, S.E., Punishment And The Death Penalty: The Current Debate, Prometheus Books, New York, pg. 175-205 Sheffer, S. (2006), ‘The Death Penalty is Unjust’ in Friedman, L.S., The Death Penalty, Thomson Gale, Farmington Hills, pg. 25-31. Trumbach, T. (2011), ‘The Death Penalty Does Not Violate Human Rights’ in Friedman, L.S., The Death Penalty, Thomson Gale, Farmington Hills, pg.79-83

Cerebro Vascular Accident Health And Social Care Essay

IntroductionStroke or Cerebro Vascular Accident is the rapid loss of encephalon map ( s ) due to the perturbation in the blood supply. This is caused by ischaemia resulted from the obstruction of blood supply or a bleeding. The obstruction can be due to any thrombosis or arterial intercalation which consequences in deficiency of O and glucose to the encephalon country and it can take to decease of encephalon cells and encephalon harm. This frequently consequences in an inability to travel one or more limbs on one side of the organic structure, inability to understand or explicate address, inability to see one side of the ocular field etc. Stroke is a medical exigency as it causes lasting neurological harm, complications and even decease. ( WHO, 2008 ) Stroke is a life altering event that non merely affects the handicapped individual but besides their household and attention givers. Effective showing, rating and direction schemes for shot are good established in good developed states, but these schemes have non been to the full implemented in India. ( American Health Association, 2009 ) Stroke incidence and prevalence are indispensable for ciphering the load of disease and for be aftering the bar and intervention of shot patients. WHO estimates the figure of stroke events in some selected European states such as, Iceland, Norway, and Switzerland is likely to increase from 1.1A million per twelvemonth in 2000 to more than 1.5A million per twelvemonth in 2025 entirely because of the demographic alterations. ( Truelsen et al. , 2006 ) The prevalence rate of shot is higher among the Asians. In India it is about 250-300/10000 population per twelvemonth. The National Commission on Macro-economic and Health estimated that, in India the figure of shot rate will increases from 1,081,480 in 2000 to 1,667,372 in 2015. In 1998, the overall age adjusted prevalence rate for shot is estimated to lie between 84-262/100,000 population in rural and between 334-424/100,000 populations in urban countries. The Global Burden of Disease Study estimated that the one-year shot incidence of India will increase from 91/100,000 in 2015 to 98/100,000 in 2030. ( Ezzati et al 2004 ) It has been estimated that by 2021 the shot related disablement counts in 61 million, and 52 million of which would be in developing states. Harmonizing to recent surveies, 55 % to 70 % of shot subsisters become to the full independent by 1 twelvemonth and 7 % to 15.7 % remained wholly disabled. Among those who had speech disfunction, complete recovery was reported in 47 % of instances, and there was no betterment in 12 % . Dysarthria was commoner than dysphasia. Post Stroke ictus was observed in about 2 % of instances. ( Banerjee & A ; Das, 2008 ) In 2005, 400 to 800 shots per 100,000 populations in globally. 5.7 million Deaths and 15 million new acute shot instances are reported yearly. Globally, over the past four decennaries, the one-year age- standardised shot incidence rate has decreased by1.1 % in high income states but it has been increased by 5.3 % in low to middle income states. ( Feigin 2009 ) The mortality rate of shot is decreasing or stabilising in developed states. It was estimated in 2000 that, the shot accounted for 0.9-4.5 % of entire medical admittances and 9.2-30 % admittances in neurological wards. 12 % of all shots occur in people less than 40 old ages. Previous shot is the major ground for the shot in those who aged more than 65 old ages. It is estimated that 2 % decreases in overall shot mortality in India will ensue in 6.4 million fewer deceases over 10 twelvemonth period. ( Dalal et al. , 2007 ) There are chiefly two types of shot comprises ischaemic and haemorrhagic shot. Ischemic stroke histories for approximately 75 % of all shots which occurs due to thrombus that blocks or diminishes the blood flow to the portion of the encephalon. A haemorrhagic shot occurs when a blood vas on the encephalon surface ruptures and fills the infinite between the encephalon and skull with blood ( subarachnoid bleeding ) or when faulty arteria in the encephalon explosions and fills the environing tissue with blood ( intellectual bleeding ) . Both consequence in deficiency of blood flow to the encephalon and a buildup of blood that put excessively much of force per unit area on the encephalon. ( Swadron, 2010 ) The clinical effects of shot can be named based on the arteria involved. This includes infarct in the anterior intellectual arteria ( ACA ) , in-between intellectual arteria ( MCA ) , posterior intellectual arteria ( PCA ) and basilar/vertebral arteria. Middle intellectual arteria and basilar arteria are most frequently involved in shot. Entire Anterior Circulation Infarcts ( TACI ) had 100 % incidence of Dysphagia, followed by Partial Anterior Circulation Infarcts ( PACI-36 % ) , Posterior Circulation infarcts ( POCI-33 % ) , and Lacunar infarcts ( LACI-18 % ) . 67 % of bleedings had post-stroke Dysphagia. ( Sundar et al. , 2008 ) Dysphagia ( trouble in get downing ) is resulted if the shots occur in the in-between intellectual arteria or internal carotid arteria or vertebral or basilar arteria. Dysphagia can be seen in 65 % of the patients with shot. If non identified and managed it can take to hapless nutrition, pneumonia and increased disablement. Aspiration is the major job associated with Dysphagia. ( Stroke connexion magazine July/august 2003 ) Approximately 30 % of the patients who had one-sided shot have dysphagic symptoms and a similar per centum have been reported in encephalon hurt patients. It is estimated that between 29 and 50 % of acute shot subsisters are dysphagic. Early bedside appraisal of Dysphagia is indispensable to forestall aspiration hazard in shot patients. ( Smithard et al. , 2003 ) Asiatics were more likely to develop Dysphagia after shot. InA theA strokeA group, the adjusted odds ratio ( OR ) with 95 % assurance interval ( CI ) forA DysphagiaA was significantly higher for Asians than whitesA inA New York ( OR=1.64 ; 95 % CI, 1.50-1.79 ) and California ( OR=1.69 ; 95 % CI, 1.34-2.13 ) . The adjusted OR was somewhat but significantly higher for inkinesss than whitesA inA New York ( OR=1.15 ; 95 % CI, 1.03-1.28 ) . ( Fernandez et al. , 2008 ) The relentless dysphagia can take to malnutrition in the shot patients. The presence of malnutrition in station shot Dysphagia is runing high. The overall odds of being malnourished were higher among topics who were dysphagic compared with topics with integral get downing ( odds ratio: 2.425 ; 95 % assurance interval: 1.264-4.649, A P & lt ; 0.008 ) . ( Foley et al. , 2009 ) The higher incidence of Dysphagia increases the hazard of aspiration. In a prospective survey 60 patients were assessed clinically and underwent a bedside water-swallowing trial and videofluoroscopy within 72 hours of shot. Twenty-five patients ( 42 % ) were seen to draw out in the videofluoroscopy ; of these 20 % did non hold open Dysphagia as detected by a simple water-swallowing trial. Aspiration is most common in the early period following acute shot as a consequence of Dysphagia. ( Kidd et al. , 1993 ) Harmonizing to American Health Association ( 2006 ) , the primary bar of shot is of import because more than 70 % of shots are primary events. This includes behaviour alteration such as decreased smoke, intoxicant and salt ingestion forms, increasing fruits and vegetable ingestion and physical activity. ( Gupta et al, 2008 )Need FOR THE STUDYStroke is one of the prima causes of decease and disablement in the universe. Approximately 20 million people in each twelvemonth will endure from shot and 5 million of these will non be survive. Community surveys from many parts show rough prevalence rates for shot in the scope of 90-222 per 100,000 individuals. The Global Burden of Disease ( GBD ) Study, in 1990, reported 9.4 million deceases in India, of which 619,000 deceases were due to stroke, proposing a mortality rate of 73 per 100,000 individuals. The worldwide incidence has been quoted as 2 per 1000 population per twelvemonth, and about 4 per 1000 population in the people aged 45-84 old ages. The developing states histories for 85 % of planetary deceases from shot. With mention to the functional damages, 20 % of the people will necessitate institutional attention after 3 months and 15 to 30 % being for good disabled. ( Bhat et al. , 2007 ) Analysis of early deceases after shot is of import, as some deceases may be preventable. A survey on 1073 back-to-back shot patients showed 212 deceases within the first 30 yearss, leads to a mortality rate of 20 % . Early mortality after shot exhibits a bimodal distribution. One extremum occurs during the first hebdomad, and a 2nd during the 2nd and 3rd hebdomads. The high proportion of deceases in the first hebdomad is due to transtentorial herniation. After that, deceases are due to comparative stationariness ( pneumonia, pneumonic intercalation and sepsis ) predominate, striking towards the terminal of the 2nd hebdomad. ( Silver et al. , 1984 ) Dysphagia is common after shot. The appraisal of Dysphagia was made by utilizing standardised clinical methods in patients with acute shot. Dysphagia was more frequent in patients with haemorrhagic shot ( 31/63 vs. 110/343 ; P = 0.01 ) . In patients with ischaemic shot, the engagement of the arterial district of the entire in-between intellectual arteria was more often associated with Dysphagia ( 28.2 vs. 2.2 % ; p & lt ; 0.0001 ) . Multivariate analysis disclosed that shot mortality and disablement were independently associated with Dysphagia ( P & lt ; 0.0001 ) . The frequence of Dysphagia was comparatively high. Dysphagia assessed clinically was a important variable foretelling decease and disablement at 90 yearss. ( Paciaroni et al. , 2004 ) In acute ischaemic stroke the Dysphagia occurred within 48 hours after the oncoming of the first symptoms. After exigency infirmary admittance, three patients underwent neurological clinical rating and clinical appraisal of get downing. One of the patients presented functional swallowing, while the other two had mild and moderate oropharyngeal Dysphagia. The findings substantiate the literature informations sing the badness of the neurological status and the manifestation of Dysphagia. ( Favero et al. , 2011 ) Dysphagia and hapless nutritionary position occur often after shot. On clinical scrutiny 52.6 % of survey patients ‘ demonstrated Dysphagia and 26.3 % were identified with hapless nutritionary position. Dysphagia, based on clinical appraisal, was associated with shot badness ( National Institutes of Health Stroke Scale, OR 4.6, 95 % CI 1.6-13.1 ; modified Rankin Scale, OR 12.3, 95 % CI 3.2-47.4 ) and with functional unwritten consumption ( OR 29.2, 95 % CI 8.4-101.8 ) , but non with steps of nutritionary position ( Mini Nutritional Assessment, OR 1.0, 95 % CI 0.4-2.8 ) . Nutritional steps did non correlate with swallowing or shot badness steps. It confirms that dysphagia and hapless nutritionary position are prevalent in patients with acute ischaemic shot. ( Crary et al. , 2006 ) A population based long term follow up survey was conducted to find the Dysphagia nowadays in the first hebdomad of acute shot associated with long term result. Dysphagia was assessed within 1 hebdomad in the shot patients and they were followed up annually at 3 months for 5 old ages. And they found that the presence of Dysphagia during the acute stage of shot associated with hapless result during the undermentioned old ages, particularly at 3 months. The survey related the dysphagia with increased institutionalization rate. ( Smithard et al. , 1997 ) An experimental prospective survey on 87 patients admitted with acute shot in the University infirmary of South Manchester to happen out the relationship between the side of shot and the presence of aspiration on videofluoroscopy. They undertook the patients for encephalon CT scanning and repeated videofluoroscopy. The survey concluded that the go oning aspiration might be related to the side of intellectual lesion. ( O'Neill, 2000 ) A survey conducted to happen out the incidence of Dysphagia in shot patients who were admitted in neuro rehabilitation unit. The survey compared the clinical bedside appraisal and videofluoroscopy to specify any correlativity between Dysphagia and clinical features of the patients. They enrolled both ischaemic and haemorrhagic shot. They concluded that Dysphagia is seen in one tierce of the shot patients who admitted in nuero rehabilitation unit. The class of Dysphagia correlated with the dysarthria, aphasia, low FIM and degree of cognitive operation. They found that the big cortical shots of non dominant side were associated with Dysphagia. ( Caterina 2009 ) A prospective survey in 121 patients utilizing standardised bedside appraisal and videofluoroscopic scrutiny was done to foretell the relationship between Dysphagia with the result and complications after shot. The presence of aspiration, mortality, functional result, length of stay, topographic point of discharge, happening of chest infection, nutritionary position and hydration were the chief result steps. It was found that the unnatural sup on appraisal had a higher hazard of aspiration and hapless nutritionary position. The presence of Dysphagia was associated with an increased hazard of decease, disablement, length of infirmary stay and institutional attention. ( Morris, 2000 ) Assorted get downing techniques have consequence on the nutritionary result of the shot patients. The interventions such as unwritten motor exercising, different get downing techniques, placement, and diet alteration aid to better the nutritionary form depend on the patient status. About 38 shot patients between 53 to 89 old ages of age with subjective ailments of Dysphagia and oral/pharyngeal disfunction were underwent swallowing intervention. The consequence revealed that the betterment in get downing map was associated with betterment in nutritionary parametric quantities. ( Elmstahl et al.,1999 ) Exercise based Dysphagia therapy can better the functional and physiological alterations in get downing public presentation of the grownup with chronic Dysphagia. After 3 hebdomads of intense exercising based Dysphagia therapy swallowing was improved. Physiological alterations after therapy imply an improved neuromuscular operation within the swallow mechanism. ( Carnaby et al. , 2012 ) The progressive linguistic exercising plan helps to better the swallowing map. A prospective cohort interventional survey suggested that the linguistic exercising plan helps to better the swallowing in patients with linguistic failing and get downing disablement. ( Robbins et al. , 2007 ) The clinical poster of the research worker leads to detect the shot patients. Investigator observed that one tierce of the patients who are holding shot developed get downing and feeding troubles which later result in aspiration pneumonia and add hazard to their life. All of them require dietetic alteration and half of them in demand of nasogastric or gastrostomy tubing for feeding support. This affect the nutritionary position and increase the length of infirmary stay and later affect the patient ‘s quality of life. This induce an involvement in the research worker over the peculiar country, â€Å" Post Stroke Dysphagia † . It gives a strong thrust to seek for the direction of Dysphagia in Post Stroke patients from diaries and besides from the life experience in the wards.STATEMENT OF THE PROBLEMEffectiveness of Selected Nursing Interventions on Swallowing and Feeding Performance among patients with Post Stroke Dysphagia at KMCH, Coimbatore-14AimThe aims of the survey a re to, Assess the Swallowing and Feeding Performance of patients with Post Stroke Dysphagia. Determine the effectivity of Selected Nursing Interventions on Swallowing and Feeding Performance in patients with Post Stroke Dysphagia. Associate the Swallowing and Feeding Performance with selected demographic and clinical variables.OPERATIONAL DEFINITIONSPOST STROKE DYSPHAGIA It refers to the trouble in get downing irrespective of the country of encephalon harm, ischaemic or haemorrhagic shots among the station shot patients. SWALLOWING Performance It refers to the ability of station shot dysphagic patients to get down, which is assessed by utilizing Gugging Swallowing Screen ( GUSS ) graduated table and the patients are graded as mild, moderate, terrible and no dysphagic based on the mark obtained. Eating Performance Feeding public presentation implies the capableness of the station stroke dysphagic patients to go through the liquids, semisolids and solid nutrients from the oral cavity to the throat, and so into the tummy and it can be assessed by the Functional Oral Intake Scale ( FOIS ) to categorise the patients as either tubing dependant or entire unwritten consumption. SELECTED Nursing INTERVENTIONS Selected nursing intercessions refer to the nursing activities which include get downing exercisings such as Shaker exercising and Hyoid lift manoeuvre and Positioning during the swallowing to better the swallowing and feeding public presentation of the patients with station shot dysphagia.Hypothesis:H1: There is a important difference in the Swallowing and Feeding Performance before and after the execution of Selected Nursing Interventions in Post Stroke Patients with dysphagia.Premise:Patients with cerebrovascular accident suffer with changing grade of Dysphagia. Swallowing exercisings strengthen the swallowing musculuss.

A practical criticism of Chapter 20 of Captain Corelli’s Mandolin

Louis de berniires wrote this chapter in the third person narrative, nonetheless, the narrator does not indicate to us who this ‘wild man of the ice' actually is. We assume that he indeed does know who this man is. The opening of the chapter is quite an idyllic picture created by Pelagia with her mention of seeing, ‘Her first butterfly of the year,' which gives the reader a sense of bliss as well as Pelagia. However, this idyllic picture is shattered in the second chapter as she saw, ‘There was a stranger seated at the kitchen table,' she described the man as, ‘A most horrible and wild stranger who looked worse than the brigands of childhood tales. ‘ This particular sentence indicates to the reader a sense of foreboding. Although, we later find out that this man is Mandras, now neither Pelagia nor we have any idea. This then proves a scenario than many people dread and some can even relate to, coming home and finding a strange in your home. This is a nightmare situation, and although we do not have a detailed description of Pelagia's feelings, the reader would have a good idea of how she felt at that moment. In a way, this is clever by de berniires as he is leaving the reader to become Pelagia and feel the feelings she is feeling. Although, this is only one interpretation of this section, it does seem like an intention of de berniires as he does not go into a lot of detail about Pelagia's feelings now, but in other parts of the book, he does. Following this, de berniires shows us the state that Mandras is in, he uses a lot of very descriptive and quite gruesome images created of Mandras', ‘Suppurating wounds,' and the, ‘reek of rotting flesh. ‘ These images help to create an image of how Mandras may have appeared to Pelagia and do help to prove the fact of why he is unrecognisable to Pelagia. De Berniires has given us a lot of information about Mandras at this point and Pelagia sees very uneasy and she can only say that her, ‘Father's out,' which indicates her level of diffidence. We can also see form Mandras' speech that because of his physical pain he is projecting a sense of mental instability. This could be evident from his short sentences and his bad language. He comes a point of almost breaking down where he is accusing his perpetrators as, ‘Bastards, Bastards,' but Pelagia, although appalled, seems to try and be sensible and not try anything untoward, by just asking him to leave, in not so many words. From this Mandras begins to talk very quickly and he seems very uncomfortable until finally he asks Pelagia to look at his hands. He then, ‘Held them up to her, palm outwards in the gesture that would normally be an insult,' which showed Pelagia the extent of the injuries he had been subject to, which may have made her feel sorry for him. On the other hand, it may just have made her feel unwell. After this, Mandras again begins with his quick-paced narrative. He begins by talking about the way, ‘The ice screams. It shrieks. ‘ This could be a failure of communication of the part of Mandras and an idea of his mind playing tricks on him. This would highlight what the war had done to Mandras, and shows us the situation he was in. It also specifies the kind of physical torture he must have endured. There is also a point that he may have been subject to extremely cold weather and may have lost his fingers to frostbite. This would explain this section of the chapter quite clearly. The sentences are very abrupt and every sentence is almost self-contained. Due to the fact that the sentences are short and sharp and as the sentences are disjointed we can clearly see the madness of Mandras. Following this section, we can see that Pelagia is beginning to get desperate, this desperation if evident in the tone of voice she uses. She wants him to leave and pleads with him. This may or may not be an indication of sorrow and tearfulness. However, when she pleads for him to leave, it does seem to provoke a reaction in Mandras. This reaction is the first response that she has received from him, this could prove to Pelagia that maybe he is not a, ‘Wild man,' and that he is probably a man. On the other hand, Pelagia still has no idea who he is and why he is here in her kitchen. As a result, the narrator then has decided upon the introduction of Psipsina. This is very important and is probably the turning point of the chapter. There is a sudden change in atmosphere and this is an indication of reality being restored. This is introduced by firstly, the realisation that, ‘At least Psipsina remembers me. ‘ This is a very revealing sentence as it brings Pelagia's thought to a different place. It makes her wonder who this man actually is. Pelagia knows how, ‘Psipsina was afraid of strangers,' and this begged the question form her about, ‘how did this ghastly ruin know her name? ‘ Although these questions seem inconsiderate, she suddenly had a thought of maybe this was her beloved Mandras. This may have seemed like a very good guess, but it also may have been something she was always thinking in the back of her mind. Although she kept calling him, ‘ghastly,' and, ‘wild,' she may have been only saying these things to try and block out the truth. This could be described as a manipulation of her mind and could be a disguise for her anger towards Mandras. This anger would be because Mandras went and got badly injured, which is an idea that some people adopt as it could be a reckless thing for them to do. In this case is it could also be that Pelagia was calling him so many different things to block out any possibility of it being Mandras. When Mandras realises that Pelagia has recognised her, he describes how he has, ‘got lice,' and how he, ‘Shat himself when a bomb fell,' which specifies how maybe all he wants is to be with her, but he does not want to subject her to all the troubles he has been victim to. This provides an answer as to why he did not to tell her who he was straight away. Subsequent to finding out about Mandras, Pelagia then begins questioning him about why, ‘You never wrote to me,' which is an accusation that Mandras can only answer truthfully by telling Pelagia that he, ‘Can't write. ‘ This is a new idea introduced by de berniires and does make Pelagia think of why he had not tried other things like, ‘couldn't someone else have written for you? ‘ We now see an element of Pelagia as a young immature girl and Mandras as a mature person. Where before Pelagia had realised it was Mandras, these roles were reversed. The maturity of Mandras could be associated with the things he has faced in war, and now that he is able to talk, he beings to apologise and explain. Mandras is further depicted by the narrator as, ‘An infinity of fatigue,' which is connected with his eyes, but could well be a generalisation for his whole body at this moment. We see his frailty being embellished as, ‘He tried to steady his cup to drink, failed, and put it down on the table. ‘ This reminds us simply that he is severely injured even though he is know talking instead of the painful silence and very disjointed sentences spoken earlier in the chapter. Furthermore, this provokes Pelagia to ask about the letters she had sent to him. Mandras, ‘Fumbled inside his clothing and drew out a huge and bedraggled packet bound together with tripwire. ‘ It showed to Pelagia that he had indeed received the letters, but he then stated that he, ‘Couldn't read them,' which would have made Mandras seem very inferior, but he now seems more powerful and this illiteracy does not seem to dumb him down that much. However, Pelagia then tries to take control by not reading the letters to Mandras when he asked her to, ‘Even if it's too late. This creates a sense of longing and makes us have pity toward him, but rather than Pelagia pitying him, she takes control by saying that she will read them, ‘Later. ‘ This is ironic as later Mandras forces her to read them to him, which gives he may think gives him back his control. However, the fact that Pelagia can read and he cannot still gives her the power over him. After all th is has gone on Mandras simply fondles Psipsina and thinks that, ‘Only the animals know me. ‘ Yet, it seems that Pelagia does know take pity of him as she sits with him and comforts him at the end of the chapter. The way Mandras, ‘Buried his face in his hands and began to rock like an injured child,' does point to a very scared and lonely position. People who want to shut themselves out form the world and live in a world of their own adopt this position. Therefore, Pelagia notices this and tries to comfort him, and maybe succeeds in letting Mandras know that she will be there for him. This would have made him feel that he is not alone and even though he is physically repulsive, Pelagia is more interested in his feelings more.

Comparison Between Milo Horlicks and Bornevita

MILO BRANDING: Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a â€Å"must have† product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by parents and kids alike, Milo products offer essential vitamins and minerals: * calcium for strong teeth and bones * iron to carry oxygen to the body’s cells * vitamin A for healthy eye sight * vitamins B1 and B2 to help release energy from foods * Vitamin C to keep skin and gums in good shape.REF:(www. nestle. com/brands/allbrands/milo_foodservice). Origin: Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. It is marketed and sold in many countries around the world. Product availability: It is marketed and sold in many countries around the world (worldwide) (Ref :WIKI) Malted barley is one of the key ingredients that give MILO the unique great taste and crunch you love. It is naturally rich in carbohydrates (including starches and maltose), the preferred energy source for the brain, nervous system and working muscles.Including calcium, MILO contains 6 essential vitamins and minerals. Together with milk it is a nutrient rich drink for active kids. A glass of MILO and milk is: – High in protein – Low GI – Nutrient rich – particularly calcium where it provides nearly 50% of Recommended Daily Intake (RDI). REF: (http://www. milo. com. au/products/milo/) check this website below â€Å"DID YOU KNOW† PACKING: Package available, aging by replacing the old one with adding the interesting picture.Before this, Milo packaging only have their brand name, but nowadays Milo have been through the transformation by using faces of national athletes to attract more customers. Besides, Milo also has adding more colorful color beside of  their green color which is their main color. This improvement can attract children to drink Milo. B y doing this transformation Milo will be more up to date and can build loyal customer and as well as to be more different than their competitor such as Oligo Cocowhich are using the same green color for their packaging.Milo product enhancement Milo has realized and able to fulfill customer needs, so that they produce 3 in 1Milo from the normal powder Milo. This is for the customers that do not have enough time or in rush because they only need a short time to make it. This is because 3 in 1Milo already has added creamer and sugar for consumer convenience. Even kids also can do it by themselves because it already complete and they do not have to add anything. Add more ingredients To differentiate Milo from other product they have produce a healthy Milo by adding cereal in Milo Fuze.This Milo is very suitable for consumer that concern about healthy and on diet because cereal can avoid people from feeling hungry and contain fiber that good for digestion. Milo also contains a lot of nut rition which does notcontained in the other competitor’s product such as Oligo Coco. Oligo Coco is just a normal chocolate malt drink and they do not have nutrition such as Milo. (http://www. scribd. com/doc/26214574/15/Information-in-Milo-Packaging) HORLICKS BRANDING: Horlicks is the name of a company and of a malted milk hot drink.It is manufactured by GlaxoSmithKline and it is available in the United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia. Horlicks has been the most leading brand leading and the most famous healthy food drink brand across the world and as well as in Bangladesh. ORIGIN: Product Origin: product of England (check this not sure). PACKING: This gave GSK the thought of unifying the logo, packaging and designing across all the product categories of Horlicks.The new look and design have evolved from consumer research across the segments along with attributes of the brand. The e lements in the new design are: – * The ‘Wave’ on the packaging shows the ‘activity’ of a person * The visual of milk and wheat shows the nourishing capabilities of Horlicks * Blue and orange colours have been part of the Horlicks family for many years and strongly help to identify the brand * The new logo also plays a role in reinforcing the trust and equity of the brand among the consumers The packaging in a plastic jar instead of a glass bottle is a way to make the brand easier to handle and use.A uniform size and shape for all bottles would also help in reducing the costs of producing different sized bottles. Customer choice of Horlicks is higher than any other food drink. BOURN vita BRANDING: Bournvita is the name of a brand of malted and chocolate malt drink and manufactured by Cadbury country of origin: United kingdom UK. The brand has been an enduring symbol of mental and physical health ever since it was launched. This layered with the great Cadbury chocolate taste has made the brand distinct from other offerings.It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market. http://www. cadburyindia. com/in/en/brands/beverages/bournvita. aspx Most mothers would get a huge sense of relief on watching their child gulp down a full glass of milk. But in reality, without Vitamin D, calcium is not fully absorbed from milk. Earlier, sunlight was the major source of Vitamin D for children. But today, as their activities are mostly confined indoors, the daily dosage of Vitamin D may not be fulfilled.The new and enhanced Cadbury Bournvita is specially enriched with Vitamin D, so you can depend on it to bring out the goodness of calcium in milk. Cadbury Bournvita, with the additional combination of vitamin C, iron and other essential vitamins and minerals helps multiply the power of milk. http://www. cadburybournvita. in/ Product: Cadbury India Ltd launched Cadbury Bournvita, a chocolate health drink in 1947 in India. But even before launching its new health product in the Indian market, Bournvita was one of the most loved chocolate drinks around the world.Brown because its brown in colour & Vita because it has lots of vitamins. Bournvita is all about. a nutritional drink which acts as a dietary supplement providing nourishment along with good taste & flavors. For today’s kids who detest milk in its pure state unless flavored, this is an ideal drink. It has its own unique flavor, and the taste is rich and full-bodied. So easy to prepare, just instant mix it into your milk. Even a child can manage this for himself when he is in a hurry to run off to play!Many children I have known just scoop up a spoonful of Bournvita fine granules into their mouth and crunch away happily†¦goes to prove its taste bud friendly value for kids. Ingredients: Malt extracts, sugar, cocoa powder, milk solids, liquid glucose, vitamins, Bourn Vitaaâ‚ ¬Ã¢â€ž ¢s nutritional facts: 1) Gives p rotein. 2) Provides Vitamin A, Vitamin C & Vitamin B12. 3) Contains Calcium, Iron & Folic Acid. 4) It also provides our body with Niacin, pyridoxine, Riboflavin, & Thiamin which is very essential for the proper working of our nervous system.Price: Normally, price is the most important element in deciding the fate of any product. While purchasing any health drinks however, a housewife or a mother who is the ultimate buyer gives price secondary importance. She will carefully study the taste & nutritive values in the health drinks. I agree that Bournvita is one of the most expensive health drinks in the market (Rs. 101 for 500gms) but still due to its good taste & great nutritive values it has captured the majority of the market. Target Market:Brown HFDaâ‚ ¬Ã¢â€ž ¢s target audience has always been kids who are in the age group of 7-15. Why a HFD targets audience in this age group? The answer to this is very simple. Most of the children in this age group have casual eating habits and milk is like a curse for them. This is were a HFD comes into picture the work ofA   HFD is not only to add flavor to the milk but also act as supplement whichA   can add nutrition to their child. The other advantage of having this segment as target market is HFD are mostly taken with milk http://mgmtfunda. com/marketing-mix-4ps-for-cadbury-bournvita/#

Marketing Management Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Management - Assignment Example This has led to the growth of tremendous competition in the world wide markets among various fast foods brands in quick service or packaged formats. In this particular assignment, the focus is laid on Dominos Pizza, which is considered as the leader in the pizza delivery business in the US on the basis of consumer spending and occupies the second position in the globe, while comparing in terms of sales (Annual Report, Item 1). The company, founded in the year 1960, provides quality products that are made available to the consumers at affordable prices with excellence in product delivery (Dominos.com, 2008). I. Marketing Mix The marketing mix of a company increasingly talks about the process of value generation, value communication, value distribution and value capture through the 4 P’s of marketing which is commonly represented as product, place, promotion and price. Product The world’s second largest pizza company in the world in terms of volume has a highly diversifie d line of product portfolio. The company’s main product offerings are mostly the diversified kinds of pizzas that help the company to cater to the hunger needs of the consumers belonging to the mass markets by providing the required and desired nutritional food value through its food products to the customers. Apart from the basic product offering of pizzas, the globally present pizza manufacturer and delivery brand focuses on the process of value generation, value distribution and value capture through a widely diversified portfolio comprising of various categories of product like pasta, breads, chicken products, sandwiches, chips, drinks, deserts as well as some by product type auxiliary offerings. It also needs to be mentioned that in an attempt to service and cater to the needs of the customers in a better manner, the company also allows the consumers and customers to opt for customized product offering depending on their personal choice and preferences. Among each of the se diversified product lines, the company has various product variants which helps their product appeal to a broad range of customers in the American region as well as in various countries all over the globe. Place The largest pizza delivery company in the US follows a very generalized yet highly well developed and advanced model for the process of distributing value to the consumers. The company follows the strategy of expanding and entering in various markets through the process of offering franchisees. By the process of offering franchisees in various markets, the company gets the option for going for both intensive as well as exhaustive distribution of products. As of today’s date, the company has presence in various locations all over the globe with a store count of more than 9000 worldwide (Annual Report, p. 14). Promotion The company uses a mix of online and offline processes for promoting its products. For the purpose of increasing product and brand awareness in new m arkets, the brand goes for exploiting traditional promotional media like the television, hoardings, banners, newspaper ads, etc. The company also goes for in store promotions like offering discounts, coupons, value for money combo packs to promote its