Change Must Occur for Progress to Proceed in the Post-Civil essays

Change Must Occur for Progress to Proceed in the Post-Civil essays Change Must Occur for Progress to Proceed in the Post-Civil War America Many people may define progress as moving forward, advancing, or the growth of a concept for the good of the people that it affects. The vision of progress held by Terence V. Powderly was clearly expressed in the document Terence V. Powderly, The Knights of Labor, 1889. Booker T. Washington also expressed his vision of progress in an address given in Atlanta in 1895. These men had a vision which was to unite the peoples of America to work toward bettering the nations economy and the working and living conditions of its citizens. In order for this progress to occur in post-Civil War America the people had to see how the current conditions of the country, poverty, segregation and racism, and poor working atmosphere were hindering the potential progress of the free workforce. Once these problems were identified, a change had to be accepted by all. Terence V. Powderly was the Grand Master Workman for the Knights of Labor in 1889. In a constitution adopted by the Industrial Brotherhood, he addressed his vision of what needed to be done for workers to ensure a better life for the citizens and advancement of the country. Powderly fought for fair, safe conditions in the workplace (miners, manufacturers, or builders), the enactment of an eight hour work day, and for workers to receive a proper share of the money that they earn. Also he fought for the prohibition of child labor defined as any worker under the age of fourteen. Powderly believed, It was necessary to teach the laborer that it was not essential for him to grovel in the dust at the feet of a master in order to win his title deed to everlasting bliss in the hereafter, 1 Most significantly Powderly wanted to teach the masses not be controlled by the forces in charge without just compensation and conditions for their work. Sharecropping was a common means of living on the South ...

Homer Simpsons Figures of Speech

Homer Simpsons Figures of Speech English? Who needs that? Im never going to England! Woo-hoo! The immortal words of Mr. Homer Simpson- beer-guzzling, donut-popping patriarch, nuclear-power-plant safety inspector, and Springfields resident rhetorician. Indeed, Homer has contributed far more to the English language than just the popular interjection Doh. Lets take a look at some of those rich contributions- and along the way review several rhetorical terms. Homers Rhetorical Questions Consider this exchange from a Simpson family symposium: Mother Simpson: [singing] How many roads must a man walk down before you can call him a man?Homer: Seven.Lisa: No, dad, its a rhetorical question.Homer: OK, eight.Lisa: Dad, do you even know what rhetorical means?Homer: Do I know what rhetorical means? In fact, Homeric logic often depends on a rhetorical question for its expression: Books are useless! I only ever read one book, To Kill A Mockingbird, and it gave me absolutely no insight on how to kill mockingbirds! Sure it taught me not to judge a man by the color of his skin . . . but what good does that do me? One particular type of rhetorical question favored by Homer is erotesis, a question implying strong affirmation or denial: Donuts. Is there anything they cant do? Homers Figures of Speech Though sometimes misjudged as a complete moron, Homer is actually a deft manipulator of the oxymoron: Oh Bart, dont worry, people die all the time. In fact, you could wake up dead tomorrow. And our favorite figure of ridicule is actually quite handy with figures of speech. To explain human behavior, for instance, he relies on personification: The only monster here is the gambling monster that has enslaved your mother! I call him Gamblor, and its time to snatch your mother from his neon claws! Chiasmus guides Homer to new levels of self-understanding: All right, brain, I dont like you and you dont like meso lets just do this, and Ill get back to killing you with beer. And here, in just five words, he manages to combine apostrophe and tricolon in a heartfelt encomium: Television! Teacher, mother, secret lover. Of course, Homer isnt always familiar with the names of such classical figures: Lisa: Thats Latin, Dadthe language of Plutarch.Homer: Mickey Mouses dog? But stop snickering, Lisa: the language of Plutarch was Greek. Simpson Repeats Like the great orators of ancient Greece and Rome, Homer employs repetition to evoke pathos and underscore key points. Here, for example, he inhabits the spirit of Susan Hayward in a breathless anaphora: I want to shake off the dust of this one-horse town. I want to explore the world. I want to watch TV in a different time zone. I want to visit strange, exotic malls. I’m sick of eating hoagies! I want a grinder, a sub, a foot-long hero! I want to LIVE, Marge! Won’t you let me live? Won’t you, please?† Epizeuxis serves to convey a timeless Homeric truth: When it comes to compliments, women are ravenous blood-sucking monsters always wanting more . . . more . . . MORE! And if you give it to them, youll get plenty back in return. And polyptoton leads to a profound discovery: Marge, whats wrong? Are you hungry? Sleepy? Gassy? Gassy? Is it gas? Its gas, isnt it? Homeric Arguments Homers rhetorical turns, especially his efforts to argue by analogy, sometimes take odd detours: Son, a woman is a lot like a . . . a refrigerator! Theyre about six feet tall, 300 pounds. They make ice, and . . . um . . . Oh, wait a minute. Actually, a woman is more like a beer.Son, a woman is like a beer. They smell good, they look good, youd step over your own mother just to get one! But you cant stop at one. You wanna drink another woman!You know, boys, a nuclear reactor is a lot like a woman. You just have to read the manual and press the right buttons.Fame was like a drug. But what was even more like a drug were the drugs. Yes, Mr. Simpson is occasionally word challenged, as in the malapropism that punctuates this distinctively Homeric prayer: Dear Lord, thank you for this microwave bounty, even though we dont deserve it. I mean . . . our kids are uncontrollable hellions! Pardon my French, but they act like savages! Did you see them at the picnic? Oh, of course you did. Youre everywhere, youre omnivorous. Oh Lord! Why did you spite me with this family? Consider as well Homers eccentric (or perhaps dyslexic?) use of hypophora (raising questions and answering them): Whats a wedding? Websters dictionary describes it as the act of removing weeds from ones garden. And now and then his thoughts collapse before he can make it to the end of a sentence, as in this case of aposiopesis: I wont sleep in the same bed with a woman who thinks Im lazy! Im going right downstairs, unfold the couch, unroll the sleeping bauh, goodnight. The Master Rhetorician But for the most part, Homer Simpson is an artful and deliberate rhetorician. For one thing, hes a self-proclaimed master of verbal irony: Owww, look at me, Marge, Im making people happy! Im the magical man, from Happy Land, who lives in a gumdrop house on Lolly Pop Lane! . . . By the way I was being sarcastic. And he dispenses wisdom with dehortatio: The code of the schoolyard, Marge! The rules that teach a boy to be a man. Lets see. Dont tattle. Always make fun of those different from you. Never say anything, unless youre sure everyone feels exactly the same way you do. Next time you catch The Simpsons on TV, see if you can identify additional examples of these rhetorical concepts: analogyanaphoraaposiopesisapostrophechiasmusdehortatioencomiumepizeuxiserotesisfigures of speechhypophoramalapropismoxymoronpersonificationpolyptotonrhetorical questiontricolonverbal irony

Gender Criticism Essay Example | Topics and Well Written Essays - 250 words

Gender Criticism - Essay Example The husband in this case is the object of betrayal. The author allows the reader to view the thoughts and feelings on the side of the cheating husband, as he is shown to feel guilty of the affair. For instance, when the cheating husband was waiting for his lover, Sarah, in the cafà ©, he was hoping that she did not show up, as deep inside him, he felt he was doing wrong. He expressed this feeling of guilt by saying, â€Å"How strange† (Vivante 2). Because of this, the story seems to go against the standard stereotypical gender role in adultery. Ideally, in a situation where a person feels guilty for betrayal or cheating, like in this story, it is stereotypical for a female character to play the role. At the story’s conclusion, when the husband is with his lover, he keeps thinking of his wife. This represents double irony, as he cheats on both his lover and his wife. He thinks about his wife doing the can-can dance. His reactions to this can be considered to represent the male nature. He hopes for Sarah to be absent during the date, but continues to wait for her. Additionally, he has sex with someone he is not supposed to, but in the process, he thinks of his wife, and is attracted to her. This shows this husband is confused and does not know what he wants. This can be considered to be stereotypical of males in society, as most cheat on their wives yet they are not ready to let go of them. Overall, the aspect of gender criticism has played a major role in examining how the concept of gender has influenced the way this story was written. This has also made an important contribution to the revelation of different themes in the story. Using gender criticism, it has been possible to see how the story reveals some of the stereotypes that are linked with the male and female genders in society. These also include the expectations that have been socially constructed for men and women in the marriage institution. However, the

The History and Politics of Charter Schools in Indiana Research Paper

The History and Politics of Charter Schools in Indiana - Research Paper Example According to different policymakers and reformers, charters schools would help in improving the overall standard and structure of education in the state. These charter schools allow enrollments without the element of any discrimination. The main purpose behind these charter schools is to provide an ease in education with excellence and effectiveness (Cheung, 1998). Undoubtedly, the numbers of charter schools are increasing rapidly. It has been estimated that there are nearly 4900 charter schools in the United States with an average of 400 charter schools opening on yearly basis (Lake, 2010). On an account, it has been estimated that till 2011, there are total of 36 charter schools that have been authorized in Indiana with 22 schools already functioning while 10 schools were set to start their operations in future. Two schools were shut downed even before opening of their academic operations due to lack of resources while just one school had been shut down officially due to inadequate and unsatisfactory results and governance. These charter schools have increased in number throughout in the state of Indiana with the highest number of charter schools operating in the main city of Indianapolis, where they account for 11 charter schools out of the overall 22 charter schools in the state (Plucker et.al, 2004). History of Charter Schools Movement in United States:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The concept of charter schools was coined in late 1980s. Ever since this concept has come into force, it raised a thought that charter schools would help in increasing the quality of education. The historical movement for charter schools began in 1991. This movement was aimed to achieve a new milestone in offering high-quality education through the establishment of wee-defined public schools for both children and their parents (Source: Mayor Sponsored Charter Schools: 2010). Charter school funding is complex to understand and has gone through many phases of development. Many pol itical camps have appreciated the implementation of charter schools as it would influence the process for improving the standard of education all around the United States (Butryomowicyz, 2011). The History of Charter Schools Movement in Indiana: The state of Indiana has played a key role in the national charter school movement. This law was signed in May 2001 by the Governor Frank O’ Bannon. The law signed extended the right and permission to the concerned groups to play a positive role in the establishment of such charter schools in Indiana. The purpose behind the creation of Indiana’s charter school legislation is to recommend the various innovative but diverse options in public education to not just to students but also to cater the academic need of their families and the educators. This legislation is focused to target and serve in delivering the quality education to diverse populations of students hailing from different backgrounds (Source: Mayor Sponsored Charter Schools: 2010). In Indiana, the policy for charter schools was well-appreciated and positive work began when Indianapolis strategizes its own charter school after the acceptance of the law that passed in the state in year 2011. Since then this policy has remained in a continuous cycle of change (Plucker et.al, 2005).

Automobile and Swot Analysis Essay Example for Free

Automobile and Swot Analysis Essay 1. Introduction This report is based on the company Mercedes Benz, and the chosen country is Singapore. The purpose of the report is to conduct an environmental and marketing analysis of Mercedes Benz in Singapore. Firstly, this report will state the company background. Next, it will state the country background. Thirdly, it will state the SWOT analysis. Fourthly, it will state the PEST analysis. After that, it will state the marketing strategy, new product development, and lastly the conclusion. Company background Mercedes-Benz is a German car company, some sort of multinational department from the German company Daimler AG. The company is used intended for high-class motor vehicles, buses, motor coachs, as well as vehicles. The particular brand made an appearance in 1926 within Daimler-Benz yet history the sources to Daimler-Motoren-Gesellschafts 1901 Mercedes and to Karl Benzs 1886 Benz Patent Motorwagen, which is commonly viewed as the first car. Mercedes-Benzs slogan is Das Beste oder nichts (English: The best or nothing). Mercedes-Benz is just about the most commonly known as well as set up car makes in the world, which is on the list of the worlds oldest car company nevertheless around the world today in 2014,possessing the first petrol-powered vehicle. Country background Singapore is an affluent island nation, positioned in Southeast Asia within the southern tip of the Malay Peninsula. The occupants of Singapore delight in one of the maximum standards associated on earth, with each capita GDP adequate to in which from the top international locations within American The european union. The particular economy would depend intensely upon exports, and the nation houses one of the busiest ports on earth. 2. SWOT analysis SWOT analysis is part of strategic planning. The SWOT analysis helps organizations assess issues within and outside the organization. The SWOT analysis, made up of an assessment of strengths, weaknesses, external opportunities and threats from competition, provides an outline for strategic decision-making Table 1 From the table above it is seen that strong brand value measures that Mercedes is considered as a premium brand, such as BMW, Porsche, Audi and etc. There is no exception that Mercedes will stay in premium segment for a very long time. Almost all the rich and old people prefer this particular car brand. Also, this company has an advantage over their competitors as increasing production hybrid cars because of environmental friendly and Ð µÃ'€Ã'Æ' exact number of miles driven. To produce high quality cars and hire well – educated employees makes production expensive. That is why Mercedes is interested in upper class people who are able to buy such a car. It makes the brand attractive investment for people with high income (upper class). PEST analysis Originally known as PEST Analysis, this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. Strengths Weakness Opportunities Threats Strong brand value High price cost Fast – growing company Government policy Leader in innovation Expensive service New products and services Increasing in competition High level safety of cars High fuel consumption Developing hybrid cars Decrease in demand Investment. Stereotype that this car is for the rich people Fuel price rises Rising price of raw material High quality It is hard to find manual transmission in such a car Positive attitude towards â€Å"green† vehicles Unexpected problems A PEST analysis is looks at how those external factors can affect a businesss activities and performance, and it can be used in combination with other tools. It helps to determine an organizations overall outlook for success. Political Economic Socio – Cultural Technological Bureaucratic Interest rates Fast – growing society Modern technology Stable government law system High income level Diversity of cultures WI-FI zones Taxation system. High power of the local currency Variety of language cultures Automation of work Law level of corruption Low level of economic freedom (-2) Most of the people are in advanced age Production of high quality medical equipment Foreigners investment Trade freedom Prevalence of upper class Investment in technology Table 2 From the table above let us take 3 characteristics for discussion. Firstly, high income of Singapore measures that Mercedes – Benz is one of the most suitable brands for upper class. It is considered, that Mercedes – Benz is a car which is suitable for old population, especially for men. Therefore, this car brand has a priority to take Singapore as a sales leader in the adult audience because of the prevalence of old population. Diversity of cultures of the populations shows that every single nation has different understanding of car design. That is why this brand can offers cars such as â€Å"family car† like Sedan (C – class) to â€Å"celebrity car† as Crossovers (G – class) with the newest and technology to their customers. 1) Franki Colbert (n. d). Definition of a SWOT Analysis. Retrieved from: http://smallbusiness. chron. com/definition-swot-analysis-43274. html 2) Russ Heaps (n. d) 10 most expensive cars to own and drive. Retrieved from: http://www. bankrate. com/finance/auto/10-most-expensive-cars-to- own-and-drive-1. aspx 3) Chad Brooks (2013, November 22). PEST Analysis: Definition, Examples Templates. Retrieved from http://www. businessnewsdaily. com/5512-pest-analysis-definition- examples-templates. html 4) Abha Pandey (2011, 26 September). What is PESTLE Analysis? Retrieved from: http://bpmgeek. com/blog/what-pestle-analysis 5) Leading through innovation (n. d/ n. a) http://www. mbusa. com/mercedes/benz/innovation.

John Miltons Paradise Lost Essay -- essays papers

John Miltons Paradise Lost John Milton’s Paradise Lost is a religious work, and is in many ways an autobiography of Milton’s own life. John Milton was raised catholic and converted to Protestantism. Later in life he became a Calvinist. His strong Calvinists beliefs can be seen throughout Paradise Lost. It was Milton’s desire to be a great poet, but he did not believe that was his purpose in life. He believed that he had been put here to serve God, and that any thing that he wrote should be in one way or another related to that purpose. In this way Milton felt that in writing Paradise Lost not only was he writing the epic poem he had always wanted to, but also fulfilling his godly purpose here on earth. At the time that Milton was writing Paradise Lost he was a prisoner in his home and to his blindness. He had been involved in the rebellion with Cromwell when the King had been executed and the monarchy had been run out of England. When Cromwell died and the King returned to power he was forced to go into hiding and no longer had any rights of an English man. If he had come out of hiding he most likely would have been executed for treason. He had also lost his sight completely and was being taken care of by his daughters. The subject of Paradise Lost is man’s disobedience and how disobedience leads to the loss of happiness. He is dealing not only with the disobedience of Adam, Eve, and Satin, but also with his own disobedience. Different autobiographical issues are dealt with through Adam and Satin. Adam seems to represent his sins against God, which led to his blindness, and Satin could represent his disobedience to the King. The first book deals with the war in heaven and the devils being sent out into ... ...ventually die for their sins. Being kicked out of the garden also has some autobiographical significance in the life of Milton. He loved gardens and both of his punishments, blindness and being imprisoned in his home made it impossible for him to enjoy them. In the last book Michael shows Adam what is to come for the human race. This gave Adam some hope for the future and makes it easier for him to carry on after falling from God. Adam sees that much good will come from his sin in the end. Bibliography: Works Cited Masson, David. Afterword â€Å"A Brief Life of Milton† Paradise Lost. By John Milton. Ed. Scott Elledge. New York: W.W. Norton & Company, 1993. Milton, John. Paradise Lost. Ed. Scott Elledge. New York: W.W. Norton & Company, 1993. Wagenknecht, Edward. The Personality of Milton. Norman, Oklahoma: University of Oklahoma Press, 1970. John Miltons Paradise Lost Essay -- essays papers John Miltons Paradise Lost John Milton’s Paradise Lost is a religious work, and is in many ways an autobiography of Milton’s own life. John Milton was raised catholic and converted to Protestantism. Later in life he became a Calvinist. His strong Calvinists beliefs can be seen throughout Paradise Lost. It was Milton’s desire to be a great poet, but he did not believe that was his purpose in life. He believed that he had been put here to serve God, and that any thing that he wrote should be in one way or another related to that purpose. In this way Milton felt that in writing Paradise Lost not only was he writing the epic poem he had always wanted to, but also fulfilling his godly purpose here on earth. At the time that Milton was writing Paradise Lost he was a prisoner in his home and to his blindness. He had been involved in the rebellion with Cromwell when the King had been executed and the monarchy had been run out of England. When Cromwell died and the King returned to power he was forced to go into hiding and no longer had any rights of an English man. If he had come out of hiding he most likely would have been executed for treason. He had also lost his sight completely and was being taken care of by his daughters. The subject of Paradise Lost is man’s disobedience and how disobedience leads to the loss of happiness. He is dealing not only with the disobedience of Adam, Eve, and Satin, but also with his own disobedience. Different autobiographical issues are dealt with through Adam and Satin. Adam seems to represent his sins against God, which led to his blindness, and Satin could represent his disobedience to the King. The first book deals with the war in heaven and the devils being sent out into ... ...ventually die for their sins. Being kicked out of the garden also has some autobiographical significance in the life of Milton. He loved gardens and both of his punishments, blindness and being imprisoned in his home made it impossible for him to enjoy them. In the last book Michael shows Adam what is to come for the human race. This gave Adam some hope for the future and makes it easier for him to carry on after falling from God. Adam sees that much good will come from his sin in the end. Bibliography: Works Cited Masson, David. Afterword â€Å"A Brief Life of Milton† Paradise Lost. By John Milton. Ed. Scott Elledge. New York: W.W. Norton & Company, 1993. Milton, John. Paradise Lost. Ed. Scott Elledge. New York: W.W. Norton & Company, 1993. Wagenknecht, Edward. The Personality of Milton. Norman, Oklahoma: University of Oklahoma Press, 1970.

On His Arrival at the Age of Twenty- Three Poem Analysis Essay

On his arrival at the age of twenty-three, written by John Milton was created during the puritan period. John Milton was born in cheapside, London, in 1608, he grew up in a wealthy family that gave Milton all the opportunity’s to be well educated and attend Cambridge University one of the most highly decorated schools in Europe and the World. Milton grew up during the puritan age, literature during the puritan age shows the effects of social and religious conflicts, these thoughts effect how Milton wrote poetry and in this poem he reflects on his religious beliefs. At the age of 43 Milton was completely blind which affected his writing after that period, although he wrote this poem before that time allowing a different view of the world and religion. One thing to understand about Milton’s sonnets is their topical range was that he was not a writer of love sonnets. Milton writes political sonnets, occasional sonnets, elegiac sonnets, and sonnets of personal meditation, like this one. The result of the puritan period was a loss of freedom, severe persecution for all and a decline in literary progress (Hodson, February, 2013). On his arrival at the age of twenty-three was most likely written in 1632 at a crucial time in Milton’s life, just after his graduation from Cambridge. Milton here acknowledges that he may not seem as mature as some of his contemporaries but expresses a desire to use his talents well and his trust in God’s will for him over time. On his arrival at the age of twenty-three comments on how a man’s life has gone by, what he’s done and achieved and what role God plays into the life of humanity. The poem shows the concerns that Milton had about his career when he was young and still hadn’t chosen his own way in life. In this famous work of his we don’t see a celebration of a birthday but a problem that the young gentleman faces as time passes by. The author uses many metaphors and symbols in order to give a more vivid image of his problem, and at the end he gives a solution to this problem. In fact, this problem is relevant even today, when young people have to decide on a career. Also as time goes by people ask them more often what they have done in their life. Milton places a tone of despair and hope all into one poem, he’s aware he hasn’t done anything worthwhile in his life yet but believes God has still given him time to, the theme of the novel is that time goes quickly and if you leave your time in to the hands of God he will be on the right path in life, but also the crisis of faith and putting your life into Gods hands. Grant-3 Grant-3 Milton worries that time has passed too quickly. He has been at Cambridge studying, but has had little time to fulfill what he sees as his destiny. Milton is aware he is a talented poet, but instead of writing poetry, he has been studying. This precipitates a crisis of faith for the poet, who worries he has wasted precious time. But maybe the poet’s talent, which â€Å"be it less or more,† (Milton line 9) will be less when he is mature. He worries, although he is still confident of his future. About fifty years after Milton’s death, however, this poem was named â€Å"On His Having Arrived at the Age of Twenty-Three. † This title was immediately popular and has endured the time since his death, even if some scholars of Milton wonder whether in saying that â€Å"Time† has â€Å"Stolen† his â€Å"three-and-twentieth year† Milton is actually saying that he is commemorating in this poem his twenty-fourth and not his twenty-third. (Poetry for Students,  ©2013 Gale Cengage). Milton wrote in a Sonnet that had an a,b,b,a c,d,d,c rhyme style. The Petrarchan Sonnet was used during this time period, a Petrarchan sonnet into two distinct parts: the octave (the first eight lines) and the sestet (the last six lines). The octave usually poses a problem, depicts a situation, or offers an observation. The sestet usually provides a resolution of the problem or brings the matter to a conclusion. This sets up the poem for a problem proposed and a solution to solve everything (Hodson, February, 2013) Milton uses the structure to his advantage and his poses the problem of asting his time or â€Å" But my late spring no bud or blossom shew’th† (Milton line 4) and having no achievements yet. To the solution that â€Å" Toward which Time leads me, and the will of Heaven† God will lead him to what right and how he should live his life and use his talents to please God and get into heaven. In on his arrival at the age of twenty-three Milton is both the writer behind the poem and the speaker of it. This shows the poem i s about him and his experience with time. Grant-4 Grant-4 The though development throughout the poem is very intriguing and uses careful diction and metaphors to get his point across. In the first and second lines â€Å"How soon hath Time, the subtle thief of youth, Stolen on his wing my three-and-twentieth year! † (Milton 1,2). Milton personifies Time meaning Father Time that steal your youth then he uses a metaphor of a bird to represent time after and how Father time stole his Twenty-three years of youth. Just like someone stealing an object, the job is done quick and goes unnoticed till a later time just like time creeps up on all of us. Milton goes on to say he hasn’t been able to have any achievements yet. Next Milton says â€Å" Perhaps my semblance might deceive the truth, that I to mandhood am arrived so near; and inward ripeness doth much less appear† (Milton 4,5,6). The poet remarks that he does not seem as old as he is and the truth that he is practically a man. Inward ripeness continues the natural metaphor of bud and Grant-5 Grant-5 lossom in line 4; the poet has more maturity or ripeness inside than he shows outside, although others are â€Å" more timely-happy spirits endu’th† (Milton 8) meaning that they are happy being there age. This is where the shift from Octave to sestet occurs. He has stated the problem that live has gone by so fast he hasn’t been able to get an achievements and how he’s matured more then anyone else. Allow ing for a depressing tone by using words like stolen, no bud, deceive and a late spring to perceive that his time and talents have been completely waster so far. Where the octave found dissonance between his inner and outward states of maturity, the sestet’s answer is that time and the will of heaven will even things out according to plan. The sestet and solution begins with him realizing that weather he achieves something in his life now or later it will still be measured in the strictest even (Milton 11). Noting the multiple puns used by Milton in this line: â€Å"measure† could mean a musical measure or a line of verse; â€Å"even† may be an adjective modifying â€Å"measure† or may lead the reader into the next line, â€Å"even to that same lot. Milton often places adjectives both before and after nouns, and he likewise often lets the word at the end of a line work in two different ways in each line (encyclopedia. com). Regardless of how much maturity there is he is being judged equally to everyone else. The final three lines tell the audience that Milton will let God lead him to where ever he wants him to be and leaves his decision to God or the â€Å"taskmaster†. â€Å"Time leads me, and the will of Heaven† (Milton 12) Father time lets life go on and Milton will follow the will of the heavens. Milton then goes on and ends the poem by saying â€Å"I have grace to use†¦ in my great Taskmaster’s eye† (Milton, 11,12). Just like God chose Milton’s talents so will his destiny be chosen. Grant-6 Grant-6 The theme Milton developed throughout the poem was one of time going by quickly and the crisis of faith, the hard decision of putting all of it in God, although this would be easy for Milton to do back in the times of the puritans because that is what they believed in, although this day and age is would be a lot different. That’s the tremendous part of this poem, its applicable to every day society and life, we can use it to learn and be better. The crisis created by Milton’s awareness of the passage of time is one that can be resolved by the poet’s choice to put his future in God’s hands. In the first eight lines of the poem, Milton worries that time has passed too quickly. He has been at Cambridge studying, but has had little time to fulfill what he sees as his destiny. Milton is aware he is a talented poet, but instead of writing poetry, he has been studying. This precipitates a crisis of faith for the poet, who worries he has wasted precious time. Although he soon realizes God will lead him in the correct path with time and he can use his talent of poetry to the best of his ability. Milton used a cunning way and the sonnet format to produce a poem that can be read and studied throughout the ages and still be applicable to that day. Religion and the crisis of faith will always be a hot topic and its up to personal opinion to figure out which one you should choose. Milton and his puritan views allowed him to pick God easily although someone like Robert Herrick a cavalier in his days, would choose a carefree life so they live while they can now, â€Å"times, still succeed the former† (Herrick, To the Virgins, to make much of time, line 12). Throughout the poem Milton uses nature imagery for metaphors and produces and affective tone of despair and hope between the octave and sestet, also putting a theme of the how time passes very quickly and the crisis of faith.

MOving About

Inertia is a property of matter that causes it to resist changes in velocity (speed and/or direction) (Rouse, 2005). Basically Inertia is a word we use when we talk about matter and movement (Unknown Author, Unknown Date). This idea goes all the way back to Sir Isaac Newton, a great physicist. In Newton's first law of motion it is stated that: 1 . An object at rests tends to stay in rest 2. An object in motion tends to stay in motion A great example of inertia would be if a car is driven directly into a brick wall, the car would stop because of the external force which is exerted upon by the wall.The driver requires a force to stop his body from moving forward, this can be prevented by a settable, or otherwise inertia will cause his body to keep moving forward until his body is acted upon by the same force. Newton's First Law: Newton's First Law of Motion states that â€Å"Every object continues in its state of rest or uniform motion unless made to change by a non-zero net force. â €  This law says if an object is accelerating, that is it experiencing a change on velocity, and then an unbalanced (or resultant or net) force must be acting upon it (Warren, N, 2004).From his law we can conclude that forces cause changes in motion (that is, accelerations)- they do not cause motion (Warren, N, 2004). . Newton's First Law, Image Courtesy by: Revision World Newton's first law is not apparent in real world situations because there are usually too many external forces acting upon objects on the Earth's surface. Common experience does not always seem to be in agreement with this law (Warren, N, 2004). A driver of a car on a level road for example, still needs to press the accelerator to move at a constant speed (Warren, N, 2004). Why does the car not accelerate?The season, of course, is that friction exists between the car and the road (Warren, N, 2004). Hence the forces in this case are balanced and so the law is valid (Warren, N, 2004). To accelerate the car, we ne ed to apply an unbalanced force, that is, press the accelerator more (Warren, N, 2004). Low Speed zone, Road Rules and Safety devices: In recent years many local councils have introduced lower speed limits and placed speed humps in streets to reduce the speed of cars (Warren, N, 2004). Evidence shows, and physics dictates, that slower moving cars cause less damage to occupants if a crash results (Warren, N, 2004).The speed humps makes it difficult for drivers to speed since they would damage their cars if they hit humps too fast (Warren, N, 2004). Low Speed zones are in place because, the lower your velocity, the less momentum you have and the quicker you can stop (Unknown Author, 2007). Low speed zones keep the risk of major damage to a minimum by decreasing the momentum of cars (Indri, U, 2011). Momentum increases with both velocity and mass, as shown in the equation (Indri, U, 2011). It is important to keep momentum low because in the equation, as the momentum (P) increases, so d oes the impact force (F) (Indri, U, 2011).Therefore lower speed zones also allow for a shorter stopping distance, reducing speed decreases the chance of a collision to take place, by decreasing the stopping distance and lowering momentum (Indri, U, 2011). Modern cars are built with many safety devices including: 1 . Seat Belts 2. Airbags 3. Crumple Zones Each of these devices works by effectively increasing the over which passengers are brought to rest in the event of collision (Warren, N, 2004). Air Bags and Crumple Zones both increase the stopping distance of a vehicle.Relating back to Impulse = Force X Distance, If the distance is increased, the force is lower, this reduces the ores put on the vehicle, and the occupants inside it (Unknown Author, 2007). Seat Belts: (Explain in terms of inertia) In 1948 Tucker cars became the first car company to include seat belts, prior to which even minor motor vehicle accidents could cause serious injury (Marshal and Gibson lawyers, 2012). In 1968, the United States was the first country in the world to make it a legal requirement that all new cars have seat belts (Marshal and Gibson lawyers, 2012).A seat belt is a safety harness designed to secure the occupant of a vehicle against harmful movement that may result from a collision (Indri, U, 2011). As part of an overall occupant restraint system, seat belts are intended to reduce injuries by stopping the wearer from hitting hard interior elements of the vehicle or other passengers and by preventing the passenger from being thrown from the vehicle (Indri, U, 2011). Most seat belts are equipped with locking mechanisms (or inertia reels) that tighten the belt when pulled fast (e. G. Y the quick force of a passenger's body during a crash) but do not tighten when pulled slowly (Indri, U, 2011). This is implemented with a centrifugal clutch, which engages as the reel spins quickly (Indri, U, 2011). Alternatively, this function may be secured by a weighted pendulum or ball bear ing: when these are deflected by deceleration or roll-over they lock into pawls on the reel (Indri, U, 2011). There are three types of inertia reel seat belts: 1. NIL-(No Locking Retractor) 2. LEER V-(Emergency Locking Retractor-vehicle sensitive) 3.LEER M-(Emergency Locking Retractor-vehicle and Webbing sensitive) Air bags: Hitcher, a retired industrial engineering technician, received a patent in 1953 for what he called a â€Å"safety cushion assembly for automotive vehicles (McCormick, L, 2006). † His U. S. Patent No. As the first prototype for today's modern airbags (McCormick, L, 2006). Hitcher designed the system to reduce injuries during emergency braking and frontal collisions, according to a story in American Heritage about his invention (McCormick, L, 2006).In that story, Hitcher recalled the inspiration for his invention: â€Å"In the spring of '52, my wife, my seven-year-old daughter, Joan, and I were out for a Sunday drive in our 1948 Chrysler Windsor (McCormick , L, 2006). About three miles outside Newport, we were watching for deer bounding across the road (McCormick, L, 2006). Suddenly, there was a large rock in our path, Just past the crest of a hill (McCormick, L, 2006). I remember hitting the brakes and veering the car to the right (McCormick, L, 2006). We went into the ditch but avoided hitting both a tree and a wooden fence (McCormick, L, 2006). As I applied the brakes, both my wife and I threw our hands up to keep our daughter from hitting the dashboard during the ride home, I couldn't stop thinking about the accident (McCormick, L, 2006). I asked myself: Why couldn't some object come out to stop you from striking the inside of the car? (McCormick, L, 2006)† When he returned home, Hitcher started sketching designs for his â€Å"safety cushion. McCormick, L, 2006)† The primary purpose of the airbag is to slow the passenger's speed to zero with little or no damage (Indri, U, 2011). The constraints that it has to work wit hin are huge (Indri, U, 2011).The airbag has the space between the passenger and the steering wheel or dashboard and a fraction of a second to work with (Indri, U, 2011). Even that tiny amount of space and time is valuable, however, if the system can slow the passenger evenly rather than forcing an abrupt halt to his or her motion (Indri, U, 2011). There are three parts to an airbag that help to accomplish this feat: 1 . Air Bag: The bag itself is made of a thin, nylon fabric, which is folded into the steering wheel or dashboard or, more recently, the seat or door. . Crash Sensors: These small pieces of electronics are designed to tell when the vehicle has been damaged in an accident (Cars Direct, 2013). They respond to several different sets of stimuli, including sudden stopping, increased pressure as pieces of the car are moved due to the force of the collision, and more (Cars Direct, 2013). A mechanical switch is flipped when there is a mass shift that closes an electrical contac t, telling the sensors that a crash has occurred (Indri, U, 2011).The sensors receive information from an accelerometer built into a microchip (Indri, U, 2011). According to an engineering study and airbag can be deploy in 55 milliseconds. 3. Inflators: Once the control unit determines there is an accident, it sends a signal to the inflator system (Cars Direct, 2013). The inflator sets off a chemical charge, producing an explosion of nitrogen gas, filling up the airbag (Cars Direct, 2013). As the airbag fills up, it bursts through the paneling that contains it and enters into the space of the car in order to protect you (Cars Direct, 2013).Thus the use of the airbag decreases the overall force that is applied on the passenger resulting in less serious injuries and thus saves lives (Indri, U, 2011). . Impact Triggers Air Bag Inflation, Image Courtesy: Stephen Ramp Crumple Zones: The concept of the crumple zone safety feature was first used by the Mercedes-Benz engineer Bella Barrens on the 1959 model Mercedes-Benz â€Å"Fantail† (Rive, M, Unknown Year). This innovation was first patented by Mercedes-Benz in the early sass (Rive, M, Unknown Year). The patent was then granted as patent number 854157, minion (Rive, M, Unknown Year).A crumple zone is an area of the vehicle that is designed to change shape on impact with another object at high speed (Graininess, E, 2008). This is in order to redistribute the force exerted on the vehicle so that the driver remains relatively unharmed (Graininess, E, 2008). This is achieved by crafting the front and rear of the vehicle from a material that is designed to bend or collapse into itself upon impact (Graininess, E, 2008). Often, engineers will have to compromise between using a material that offers too little resistance to force and too great a resistance to force (Graininess, E, 2008).The best way to reduce the initial force in a crash with a given amount of mass and speed is to slow down the deceleration (Indri, U , 2011). You've seen this effect for yourself if you've had to slam on your brakes for any reason (Indri, U, 2011). The forces you experience in an emergency stop are much greater than when you gradually slow down for a stoplight (Indri, U, 2011). In a collision, slowing down the deceleration by even a few tenths off second can create a drastic reduction in the force involved (Indri, U, 2011). . The crumple zones and the passenger section of a car, Image Courtesy By:Mechanics Momentum In the equation Force = mass X acceleration (F=M x A), cutting the deceleration in half also cuts the force in half therefore, changing the deceleration time from . 2 seconds to . 8 seconds will result in a 75 percent reduction in total force (Graininess, E, 2008). Crumple zones accomplish this by creating a buffer zone around the perimeter of the car (Graininess, E, 2008). Certain parts of a car are inherently rigid and resistant to deforming, such as the passenger compartment and the engine (Grainine ss, E, 2008).If those rigid parts hit something, they will decelerate very quickly, resulting in a lot of force (Graininess, E, 2008). Surrounding those parts with crumple zones allows the less rigid materials to take the initial impact (Graininess, E, 2008). The car begins decelerating as soon as the crumple zone starts crumpling, extending the deceleration over a few extra tenths of a second (Graininess, E, 2008). The fundamental idea is that it takes force to damage them. Crumple zones spend as much force as possible so that other parts of the car as well as the occupants don't suffer the effects (Indri, U, 2011).Effectiveness of Safety Devices: Seat Belts: Wearing a seat belt is one of easiest ways of protecting drivers and passengers when traveling in a vehicle (Western Australia Government, 2014). Seat belts protect vehicle occupants by decreasing the time it takes them to come to a stop in a crash, spreads the impact force over a greater area of the body, minimizes contact wi th the interior of the vehicle and helps stop them from being ejected from the vehicle (Western Australia Government, 2014). Failure to wear a seat belt contributes to more fatalities than any other single traffic safety-related behavior (Indri, U, 2011). % of people killed in accidents are not wearing seat belts (Indri, U, 2011). Wearing a seat belt use is still the single most effective thing we can do to protect ourselves in case of an accident (Indri, U, 2011). . Seat Belts, Image Courtesy By: Tableaus Seat belts are the most effective safety devices in vehicles today, estimated to save 9,500 lives each year (Indri, U, 2011). Yet only 68 percent of the motor vehicle occupants are buckled. In 1996, more than 60 percent of the occupants killed in fatal crashes were unrestrained (Indri, U, 2011). . Fatalities where NV Occupant was Unrestrained, Image Courtesy By: AustralianGovernment As you can see from the graph above after 2007 number of fatalities who were unrestrained have decr eased over the year. This is because more effective laws came in and police patrol on roads also increased over the years. Our better understanding of safety of devices such as seat belts has also played a major part. Statistically, individuals who are in accidents that have manufacturer- installed airbags and who properly wear their seat belts have a better chance of making it out of a serious accident without serious injuries (Safer, 2006).Crumple Zones: In a typical crash scenario, the crumple zone effectively redistributes the force of impact on the vehicle, leaving the ‘safety cell' intact whilst the front or rear of the vehicle is completely deformed (Car Safety Systems and Unknown Date). This means that the crumple zone is working correctly (Car Safety Systems and Unknown Date). However, crumple zones are designed to work in tandem with the additional safety features of a modern vehicle, such as the airbags, settable and collapsible steering column (Car Safety Systems a nd Unknown Date). Crumple Zones, Image Courtesy sys; ‘(21968 Crumple zones allow the front of the vehicle to crush like an accordion, absorbing some of the impact of the collision and giving some off in the form of heat and sound (K-12 School Websites, 2006). The front of the vehicle effectively acts as a cushion that slows the time it takes for the vehicle to come to a complete stop, applying less force on passengers, which could help save their lives (K-12 School Web Pages, 2006).Newton's second law of motion, force = mass x acceleration, conveys that as the time it takes for an automobile to come to rest or change direction is increased, the force experienced by the automobile (and its occupants) is decreased (Erickson, Christopher, 2006). Conversely too, if the time to stop is shorter, the force experienced is greater (Erickson, Christopher, 2006). Crumple zones add time to the crash by absorbing energy (Erickson, Christopher, 2006).Air Bags: In Australia during 1997, the then Federal Office of Road Safety collaborated with UNCAP on a consumer information program comparing the injury outcome of a series of vehicle models with and without airbags (RACE, Unknown Date). The first release covered larger passenger cars that are popular with families and fleet buyers (RACE, Unknown Date). The test results showed that an airbag halves the chance of suffering a serious head injury (RACE, Unknown Date). A second series looked at the small car group which are very popular with private and first-time new car buyers (RACE, Unknown Date).Again the test results showed that an airbag at least halved the chance of suffering a serious head injury (RACE, Unknown Date). . Airbags, Image Courtesy By: Sally Dominique A recent US study has shown side airbags also to be highly effective in reducing the risk of serious injury or death, particularly those that include head protection. Previous research has shown that the installation of air bags in vehicles significantly red uces crash related deaths, but these analyses have used statistical techniques which have not been capable of controlling for other major determinants of crash survival (Barry, S, Gimping, S, O'Neill, T, 1999).Loose Objects in Cars: Every year, loose objects inside cars during crashes cause hundreds of serious injuries and even deaths (Abraham', D, Wesleyan, M, Lamar, A, 2011). Recent studies have shown that many drivers are increasing the risk of injury or death in automobile accidents by leaving items unsecured (Grubber, D, 2012). The potential angers of loose objects in vehicles are strongly associated with Newton's First Law of Motion, inertia (Cantina, 2005). For example, say a car is traveling along a straight road (Cantina, 2005).Loose objects in the auto are â€Å"acted upon† by the body, seats, or some other part of the vehicle (whatever is touching a loose object), whenever the car accelerates (Cantina, 2005). Let's say we stop the car instantaneously and turn the c ar so it faces left (Cantina, 2005). What happens to all the loose objects inside the car? They are still going to obey the First Law of Motion, and try to continue going down the straight road (Cantina, 2005). However, since the car is now both stopped and facing left, the right wall of the car is in the way of the loose objects (Cantina, 2005).At that moment everything flies towards the right wall, and the loose objects crash hard against it (Cantina, 2005). If it wasn't for seat belts, the driver and the passenger(s) would also smash into the right wall (Cantina, 2005). However despite wearing seat belts, a passenger can still feel the force that is pushing him towards the right side of the car, in this situation. If the car was extremely heavy, or was traveling at a considerable speed, then the force of the crash would be greater Cantina, 2005). This is because of Newton's second law, F=ma, the larger the acceleration or mass, the greater the force (Cantina, 2005).This makes it obvious that loose objects in vehicles are dangerous and should be placed in compartments provided (Cantina, 2005). Everything that has been explained above can be proven right by conducting a firsthand investigation. However in this investigation, one does not have to make a sharp turn or have loose objects laying around the car. One can simply place their sunglasses on the dashboard and observe its movement whenever the car turns. If the car turns right then the sunglasses will move to the left and vice versa. This is a very simple yet accurate example of inertia in the car's frame of reference.

How to Use the Italian Verbs Sapere and Conoscere

How to Use the Italian Verbs Sapere and Conoscere â€Å"I know how to play the piano† and â€Å"I know him.† While the main verb â€Å"to know† in those two phrases doesn’t differ in English, it does in Italian. In fact, the two verbs you would use would be either â€Å"sapere† or â€Å"conoscere.† Both mean to know, but have different implications. Sapere means to know† in the sense of to be able to, or to know how to. It can also be understood as knowing about a situation or a fact, like â€Å"Non sapevo che tu fossi qui. - I didn’t know that you were here.† Conoscere, on the other hand, means â€Å"to know† in the sense of â€Å"to know someone† or â€Å"to know an area, town, restaurant, etc. Examples With Sapere  in the Present Tense Non so sciare. - I don’t know how to ski.So cantare. - I know how to sing. / I am able to sing.Non lo so. - I don’t know.Non so la risposta giusta. - I don’t know the right answer.Lei sa quando il treno arriva? - Do you know when the train arrives? (formal)So la lezione. - I know the lesson. TIP: The last example could also be used with the verb conoscere: â€Å"Conosco la lezione. -  I prepared for today’s lesson.† Using Sapere in Other Tenses (Il condizionale) Credo di sà ¬, ma...non saprei. - I believe so, but...I wouldn’t know.(L’imperfetto) Sapevi che Marco frequenta qualcuno? - Did you know that Marco is dating someone?(L’imperfetto) Non sapevo che tu volessi imparare l’italiano! - I didn’t know that you wanted to learn Italian! TIP: If you want to say something like â€Å"I’m able to speak Italian,† you would use the verb â€Å"riuscire† instead. For example, â€Å"Riesco a parlare bene Italiano. - I’m able to speak Italian well.† Examples of the Verb Conoscere in the Present Tense Non conosciamo Bologna molto bene. - We dont know Bologna very well. / We aren’t very familiar with Bologna.Il ristorante si chiama L’archetto? Mhh, non lo conosco. - The restaurant is called L’archetto? Hmm, I don’t know it.Quel film con Hugh Grant? Quello in cui conosce un’attrice e si innamorano? - Do you know that Hugh Grant movie? The one where he meets that actress and they fall in love? Conoscere in Other Tenses (Il passato prossimo) Ho conosciuto Francesca a casa di Giuseppe. - I met Francesca at Giuseppes house.(Il passato prossimo) Li Abbiamo conosciuti tre anni fa. - We met them three years ago.(Limperfetto) Da bambino conoscevo bene New York, ma tutto era cambiato da quel periodo. - When I was a kid, I knew New York well, but everything has changed since that time. TIP: Unlike the verb â€Å"conoscere,† which means the same thing when conjugated in the present, past, or imperfect tenses, the meaning of â€Å"sapere† changes when in the passato prossimo form. For example, when you say â€Å"Ieri sera ho saputo che lei viene qua. - Last night I found out that she’s coming here.† So, you could define â€Å"sapere† in the past tense as â€Å"to find out.†

How to Market a Book Step by Step

How to Market a Book Step by Step How to Market a Book Step by Step The big day has finally come. You’ve worked hard on your book for months, and maybe even years. Now it’s finally ready for the world to see. You hit publish and follow through with everything you know about how to market a book step by step. With any luck, hard work and a lot of support gets your book to bestseller status.Then a few weeks goes by. Rankings drop considerably. Despite your best efforts, your book plummets down the lists like a stone.How to Market a Book to Sell CopiesWe’ve all been there- that point as a writer when we realize we have to do the other stuff- stuff that keeps us away from writing and creating. In fact, writing and crafting a book is only about half of the process. If you don’t spend 40-50% of your ongoing efforts on marketing, you reach a limited number of people. Your message will get lost in the massive swirl of information available out there.You want to sell more books right? Marketing a book isn’t always a â€Å"n atural† step for most authors. We are writers and creatives, not marketers and salespeople. But if you can combine writing and marketing, you’ll not only be able to write, but also to sell books. And marketing yourself is where it’s at.8 Ways to Market Your Book Like a ProFortunately, you don’t have to be a marketing guru or have a degree in digital marketing and social media mastery to get the word out about your brand. By following some basic steps, you’ll be marketing your books in no time.1. Identify Your AudienceThis is critical when it comes to marketing your book. If you don’t know who your audience is, you’ll end up marketing to anyone. In other words, you’ll be shouting out about your book in a noisy room and nobody will hear you.  Write for a specific audience. To market your book effectively you have to know:Who they are: Who is your ideal customer? What kind of information are they looking for? How do these people spend their time? Create a basic profile of what your reader looks like.Where they are: Your audience is hanging out somewhere. Whether it’s on Facebook, Twitter, Pinterest, or LinkedIn, they are communicating about the topic and niche your book is about. Find those people and you will be able to market your book.What problems are they facing: It is really important to nail this one. Come up with 20-30 problems your target market is trying to solve. By providing a solution to these problems, you’ll zero in on the readers who are waiting for your bestseller to change their lives. Remember: somebody out there wants what you are offering; they just don’t know it yet!Action Step: Create a readers avatar. This is a profile of what your average reader is like. Include things like gender, occupation, and problems and they are facing. Figure out what solutions you could deliver to help them. Then market specifically to those people.2. Build Your Author WebsiteCan you im agine if you came home one day and your house wasmissing? Well, that is what an author’s life can be like without a website to post fresh content. You’ll always be missing a home where you can park your books. Many authors think they don’t need a website because they can promote their books through social media or the author platform on Amazon.Sorry, not exactly.There is a huge difference. Having an author website is the difference between renting or buying a piece of property. When you rent, you are living in someone else’s space. It doesn’t belong to you and they can cancel your lease at any time.Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate. You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published. When it comes to marketing your book, the skys the limit. You can:Publish your book’s landing page on your site.Post blogs about your upcoming bookCreate a countdown timer for the book’s release date.Set up an affiliate link to your Amazon page so you get commissions on book salesInclude sample chapters from your bookLink to video clips about the book on your websiteCommunicate directly with your email subscribers about new releases or your current blog postTo set up your website and personal blog on a paid server, you can try  Bluehost  or  Godaddy.  For a domain name, check out name.com3. Build Your Email ListThere is a saying going around that says: â€Å"the money is in the list.† Why? It’s simple. A list of followers who are in love with your writing will be the first to line up when you have a new product to sell. These people are essentially your customers.Your email list is yours. It doesn’t belong to Amazon or social media. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.If you are serious about promoting and marketing your current and all future books, building your list should be top priority. Nothing else comes close. Although building a list takes time, in the long run it is the easiest way to market. These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.99. But that is just the beginning.You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch. As your book reaches more people, and you get more signups, your marketing capacity growsexponentially.Action Step: If you haven’t started on your list building, go to an email management system such as Mailchimp or AWeber and sign up for an account. Then get building and start to funnel your fans into your books today.4. Reach Out to InfluencersWhen it comes to book promoting, nothing can have a bigger impact on your book than influencers. What is an influencer? Influencers can be podcasters, bloggers, or authors with strong email lists. It’s someone with an established platform that can get you noticed if they notice you.An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example. Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book.Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you c an deliver value to their target audience.Guest post blogging on an influencer’s is another way to market your book. For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche. They may have a blog, podcast, or a webinar on which you want to appear.Action Step: Identify at least one influencer in your market and reach out to that person. Tell them who you are and what you do. Get on their podcast or get interviewed. Exposure to fans in your niche will have a big influence on book sales.5. Leverage Two Social Media PlatformsSocial media is a powerful way to promote your book. We can engage with thousands of people just by hitting a few buttons. But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything. If you try to connect with everyone, you’ll match up with nobody.When promoting and marketing your book, you can’t be everywhere doing all thi ngs at once. That is why we recommend you choose two social media sites to work with, and post your content regularly to these two sites.For example, you can have a YouTube channel and post weekly videos. After a few months you could build up a library of content, engage with new subscribers and even create a course out of your videos.With Facebook, you can promote your book or blog using Facebook ads. You could also post popular quotes or snippets of material from your upcoming book.With Twitter you can post multiple times a day with brief quotes or messages under 140 characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book.We recommend choosing two social media platforms and focusing on consistent engagement. This will keep your book’s appearance fresh and invite new people in to check out your work.Action Step: Choose two social media platforms and commit to publishing content regularly. If you only want to focus on one, master it and then move to another that is perfectly fine! It is better to do one thing and get it right then do two things poorly.6. Plan Your Marketing AheadThe best time to start marketing your book was six months ago. If you haven’t done that, the next best time for marketing your book is right now.Many authors make the mistake of getting their book out there, doing a promo with their launch team and then start to work on a plan for marketing. The best thing you can do is have your marketing tools defined and ready to roll into action when they are needed.Your marketing plan can include such things as:Having a series of blog posts scheduled to publish at regular intervalsInterviews set up with influencers to talk about your book, either on the day of launch or just afterA course based on the book set to launch at the same time as the book or soon afterGiveaways through Goodreads that attract buyers to download your book by the thousandsDaily blurbs posted on Faceb ook or Twitter. Remember: Engage where your fans are hanging out.Schedule a Bookbub promo (see next step)Marketing takes planning, and you have to be strategic about it. This means building buzz early and keeping that buzz going for months up to and even after the launch. Continued marketing requires deeper tactics such as course building and consistently promoting through social media or Facebook ads, but the rewards are well worth the effort.7. Get on BookbubBookbub is the cream of the crop when it comes to promoting and marketing your book. In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch.Bookbub has a massive following and can get your book delivered to thousands of readers. It really is the â€Å"Big One† when it comes to book promotion. The cost isn’t cheap and can run you anywhere from $200 to $2,000 for a promo, depending on the genre, category, and the price of your book.But is it worth it?Yes. Defi nitely.For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2,000 copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list. From there you can upsell readers on your other books or even a course if you have one.But on a side note, most authors get rejected the first time from Bookbub. If you do, just keep trying. Go here for Bookbub submission requirements. You can also check out the pricing here and submit your book here.8. Write Another BookPublishing another book is great for brand building. In fact, it’s much harder to market just one book unless it is a ground-breaking phenomenal masterpiece. Your book may be great, but you can compound that greatness by writing more books, preferably in a series.With every new book you put out there you increase the chances of your work getting recognized by influencers and people online who are hangin g out in all the places you can target for promotion and sharing.Launching your book is only the beginning. The real work begins after the initial â€Å"bang† is over and you have to dig in deep to promote, engage, and provide solutions to readers’ problems. Remember: Marketing is about delivering a product [your book] to the right people [your audience] who need desperately what you have to offer [your solution].Create this product for your readers, ship it to them and communicate in a way they understand- and you’ll become a great marketing guru as well as an amazing author.

Brand Life Cycle and Brand Knowledge Essay Example | Topics and Well Written Essays - 750 words

Brand Life Cycle and Brand Knowledge - Essay Example These parameters can be applied in brand positioning as well but the thought process needs to be different. For example, product positioning may possess metrics like product look, product features, product variants, overall analogous products in the industry, supply chain, customer support, replacement guarantees, etc. These aspects require a lot of operational considerations to be embedded in the product strategic framework. Hence, product life cycle assessed & planned by virtue of the realities in the market that includes customer perceptions, changing end user tastes, supply chain weaknesses (like obsolescence of raw materials) & creative destruction by new innovation activities by the competition. But brand positioning requires lot of thought process about the in-depth cultural & emotional aspects of the customers in the process of introduction, elaboration & fortification of brands that builds an overall "expectation framework" of end customers from the organization as a whole ( Park and Jaworski et al. 1986. pp137-139). It requires lot of strategic thinking at much wider perspective without looking much into the operational aspects. For example, going for an ISO 9001 certification can have one of the benefits as improved branding given that the customers develop better trust in the organization's commitment to quality of products. When we talk about products here, it is not specific to a particular product but is pertaining to the organization's overall quality commitment to its products. The products may become obsolete but such impressions last much longer - may die only if the next branding effort has not been made amidst changing market dynamics. For example, if the quality expectations of the consumers are modified to the latest version of ISO 9001 (ISO 9001:2008), the companies certified with the older versions may face brand obsolescence unless they tangibly demonstrate innovations in their internal quality control as per the new standard. Consumers may immediately realise this differentiating factor once one of the companies starts marketing their compliance with the latest version of the standard. Brand Knowledge and its impact on Retro Products and Brand Life Cycle Keller (2003. pp596) presented the key dimensions of brand knowledge as awareness, brand attributes, benefits, images (visualizations), thoughts, feelings, attitudes, and experiences. These dimensions form an important part of consumer memory that impact their buying behaviour. However, a closer look reveals that all these dimensions are volatile and possesses definitive risk of coming out of the consumer memory if the organization does not practice effective "memory refresh" or "brand reminder" techniques. Banbury & Mitchell (1995. pp178) and Hendricks & Singhal (1997. pp44) emphasized that incremental innovations and regular new product introductions impacts the business performance of organizations positively. These can result in complete refreshing of brand knowledge in the consumer's mind due to their door knocked by the innovative companies periodically to present new innovations & product releases.